Trusted By 165+ E-commerce Brands For Their Klaviyo Email Marketing
Trusted By 165+ E-commerce Brands For Their Klaviyo Email Marketing
Our proprietary 4x4 Retention Matrix™ turns Email, SMS, and Lifecycle Analytics into revenue systems that lift LTV, accelerate repurchase, and Improve acquisition performance.
Our proprietary 4x4 Retention Matrix™ turns Email, SMS, and Lifecycle Analytics into revenue systems that
lift LTV, accelerate repurchase, and Improve acquisition performance.
Rated 4.8 ★ by Growth-Focused DTC Brands on Trustpilot
Trusted By Top DTC Brands Worldwide
165 +
Retention Systems Deployed Across 12+ Industries
$ 177 Million+
Revenue Generated
For Our Clients
16 Months+
Average Client Lifecycle
with VEX
28 Days
Average Time After Client Gets Financially Positive ROI
What you see here isn’t “design work.” These are conversion-optimized assets, each deployed inside our 4x4 Retention systems generating 7-8 figures.
Retention doesn’t fail because your campaigns are bad, it fails because you don’t have a proper system in place. That’s where your profit starts leaking.
PROBLEM 1: No Behavioral Data Loop
What’s wrong:
You're flying blind. There's no system capturing when, why, and how customers buy again.
Why it happens:
You rely on generic Klaviyo dashboards instead of customer-level insights and zero-party data.
What it costs you:
Misaligned offers, wasted sends, no ability to predict churn, killing LTV silently.
PROBLEM 2: Execution Without Strategy
What’s wrong:
You’re sending emails. But there’s no growth system behind them.
Why it happens:
Junior marketers or template factories execute campaigns without customer lifecycle mapping or business intelligence.
What it costs you:
Emails go out. Revenue doesn’t move. Growth flatlines.
PROBLEM 3: Retention ≠ Just Email
What’s wrong:
You think fixing your email flows is retention. It’s not.
Why it happens:
Agencies sell you pretty templates, but ignore SMS, Direct Mail, Whatsapp, post-purchase calls, and LTV analytics.
What it costs you:
Churn creeps up. Repurchase rate stalls. Acquisition gets more expensive.
If any of this sounds uncomfortably familiar, our audit will make it very clear, and show you exactly where the leak is.
Our 4x4 Retention Matrix Solution
We don’t send emails - we build retention engines.
The 4x4 Retention Matrix™ is a plug-and-play system that turns new buyers into loyal repeat customers through automated flows, campaigns, segmentation, and data-driven triggers. More repeat orders, less revenue left on the table.
More than just email, we integrate SMS, loyalty, and behavior-based automation.
We map your entire customer journey, layering in email, SMS, loyalty, direct mail, and trigger-based automation to build a system, not a campaign.
From first to fourth order: cohort modeling, product sequencing, and offer design built to maximize repeat purchase economics.
Behavioral signals, quizzes, and on-site data feed segmentation and message precision, reducing friction, boosting personalization at scale.
Strategy, implementation, copy, creative, testing, reporting, optimization, all delivered in-house by a dedicated retention team. You scale. We handle the rest.
Our Retention Deployment Process
Step 1
Pinpoint the Revenue Leaks.
We begin by dissecting your lifecycle data, benchmarks, churn points, and missed monetization opportunities. You’ll see exactly what’s holding back your LTV, where customers drop off, and why your campaigns underperform.
Step 2
Architect the Lifecycle.
We map the entire customer journey across email, SMS, direct mail, and retention triggers, engineered to increase repeat rate, shorten time-to-repurchase, and lift LTV.
Step 3
Design the Engine.
No templates. No guesswork. Just a structured 4x4 Retention Matrix™ tailored to your vertical, AOV bands, customer cohorts, and product velocity, combining strategic sequencing, segmentation logic, and data intelligence.
Step 4
Build + Launch + Iterate.
Our team builds every campaign in-house, strategy, creative, copy, segmentation, deliverability, QA. We run agile cycles, backed by LTV cohort data, to optimize timing, frequency, and profitability.
Build + Launch + Iterate.
Our team builds every campaign in-house, strategy, creative, copy, segmentation, deliverability, QA. We run agile cycles, backed by LTV cohort data, to optimize timing, frequency, and profitability.
Step 5
Compound the Results.
Post-launch, we continuously optimize across key LTV levers: retention cohorts, AOV expansion, replenishment timing, and referral behavior, while layering in new touchpoints and data-based refinements monthly.
Reviews
How We Compare
Junior staff with limited experience
Primarily limited to email campaigns
Reliance on industry trends and guesswork
Emphasis on vanity metrics like open rates
Generic updates with minimal strategy
Template-based, one-size-fits-all solutions
Unrealised long-term retention lost $100Ks
Senior specialists with proven track records
End-to-end execution across all channels
Data-driven strategies backed by analytics
Focus on customer LTV and revenue growth
Transparent reporting with actionable insights
Tailored approach for your specific audience
Compounds $100Ks in lifetime revenue from Day 1
Designer = at least $1,500/mo
Copywriter = at least $2,500/mo
Strategist = at least $3,000/mo
Technical Executive = at least $1,000/mo
Project Manager = at least $2,000/mo
60+ Hrs/mo Management, Approvals, Meetings
Trainings, courses, education = at least $2,000/mo
Paid Tools = well over $1,000/mo
Opportunity Cost: Delayed launches, inconsistent retention, founder time lost
Total Cost = at least $15,000/mo+ & Hours of Time
Sr Strategist (4+ yrs in Vex) = Included
Sr Designer (2+ yrs in Vex) = Included
Copywriter = Included
Technical Executive = Included
Project Manager = Included
Trainings, courses, education = Included
Paid Tools = Included (Worth Thousands per Month)
Always up-to-date Knowledge Across 165+ Clients
Opportunity Gain: Faster scaling, predictable LTV growth, no founder drag
Total Cost = start $3,000/mo (5x Cheaper, 10x Better)
Faster execution. Better results. Lower cost. VEX beats agencies and in-house teams!
"They Drive Amazing Results"
"VEX is one of the few true outliers in this space, among the only partners we fully trust to deliver."
- Alex Fedotoff, CEO at Ecommerce Scaling Secrets
"Extremely Happy"
"They have become an integral part of our retention process: streamlining manual work, improving engagement, and delivering a level of personalization we never saw with other agencies."
- Davis Tiburzi, CEO at Cannazip
"Their Design Work is Phenomenal"
"Consistently delivering phenomenal design work, on-time execution, and tangible results. They've become a valued strategic partner."
- Joey Huneau, CEO at Synergee Fitness
"We Could Never Have Done It This Well"
"They don’t just execute, they think strategically, move fast, and deeply understand our customer lifecycle. It’s rare to find that combination."
- Sharon Colona, CEO at Avocado Tea Co
Verified Brands ☑️
Only 5 brands accepted monthly. Audits are 100% confidential.
Who We Are
Vex Media was founded in 2019 as a high-performance email marketing agency. But after working with dozens of brands, we uncovered a simple truth: nice-looking emails alone aren't enough anymore. Without strategy, they cap your growth.
We evolved into a full retention partner - helping brands build infrastructure around lifecycle strategy, zero-party data, behavioral analytics, and omnichannel execution across email, SMS, direct mail, and more.
Today, 165+ e-commerce brands trust us not just to send emails, but to engineer revenue systems that compound customer value and reduce churn month after month with our 4x4 Retention Matrix™
☑️ No outsourcing. No freelancers - Every strategist, designer, and technical specialist is in-house, most with us for 3–5+ years. That’s how we deliver speed, consistency, and outcomes other agencies can’t.
☑️ We don’t build campaigns. We build infrastructure.
☑️ We don’t rent talent. We retain it, and that’s how we help you retain your customers.
Only 5 brands accepted monthly. Audits are 100% confidential.
Your Next Step
Only 5 brands accepted monthly. Audits are 100% confidential.
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